LecoursDesign Goes 3 for 3 at National Awards

Lecours­De­sign teamed with our client Mur­ray­smith to enter three sub­mis­sions for the nation­al SMPS Mar­ket­ing Com­mu­ni­ca­tions Awards. What hap­pened? We won all three!

Best Cor­po­rate Identity/Rebrand

Murraysmith rebrand before and after logo

Jurors said they loved the fun, engag­ing, impres­sive impact on recruit­ment and reten­tion. It was com­pre­hen­sive in approach and imple­men­ta­tion. Anoth­er stat­ed “Great job! Logo and mate­ri­als look great, and the entry was very respon­sive.“

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Best Web­site

Jurors enjoyed this new site and their graph­ic approach “the visu­als are fresh and unique”.  Great research and plan­ning, tied nice­ly to strate­gic plan! They clear­ly set out to rebrand their web­site as a recruitment/retention tool — did a good job at each stage. Out­stand­ing results!

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Best Print Recruit­ment and Reten­tion Pro­mo­tion

Murraysmith Core Values

One juror stat­ed “What a great award sub­mis­sion — it made me want to work for Mur­ray­Smith! It’s clear that a lot of time and effort went into devel­op­ing and refin­ing each core val­ue. And this set of coast­ers was a cre­ative, per­fect­ly exe­cut­ed way to help com­mu­ni­cate your firm’s per­son­al­i­ty.

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View the Case Sto­ry


It must have been the lucky socks (that we designed).
–David Lecours

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