3 Stories AEC Marketers Must Master – SMPS-PRC 2017

 

Recommended Books on Story
Hero With a Thousand Faces by Joseph Campbell
What Great Salespeople Do by Bosworth and Zoldan
Tell To Win by Peter Guber
A Whole New Mind by Daniel Pink
To Sell is Human by Daniel Pink
Made to Stick by Dan and Chip Heath
Resonate by Nancy Duarte
The Story Factor by Annette Simmons
Creativity Inc. by Ed Catmull (Pixar Founder)


Recommended TED Talks on Story
How Great Leaders Inspire Action (start with why) by Simon Sinek
Power of Vulnerability by Brene Brown
The Clues to a Great Story by Andrew Stanton (Pixar)
The Power of Storytelling to Change the World by Dave Lieber
The Power of Story by David Lecours


Resources For Storytelling Improvement or Inspiration
TED.com
Pecha-Kucha.org
StoryCorps.org
Toastmasters.org
ThisAmericanLife.org
TheMoth.org
RadioLab.org
One-Story.com
Serial Podcast
99percentinvisible.org
Get Mortified


Slide Deck from David’s SMPS-PRC 2017 Anchorage, AK Presentation
To download presentation slides via Slideshare, click here.


Presentation Colophon
Hardware: Apple Macbook Pro, Keyspan PR-EZ1 wireless presenter, GoPro
Software: Apple Keynote using dissolve, cube, and magic move transitions
Typography: Vitesse by Hoefler & Co., Interstate by Tobias Frere-Jones

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One Response to “3 Stories AEC Marketers Must Master – SMPS-PRC 2017”

  1. Christine February 21, 2017 at 1:02 am #

    Thank you for sharing your knowledge David! It’s always a pleasure attending your workshops and it was great to see you again!

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