3 Stories AEC Marketers Must Master – SMPS-PRC 2017

Rec­om­mend­ed Books on Story
Hero With a Thou­sand Faces by Joseph Campbell
What Great Sales­peo­ple Do by Bosworth and Zoldan
Tell To Win by Pe­ter Guber
A Whole New Mind by Daniel Pink
To Sell is Hu­man by Daniel Pink
Made to Stick by Dan and Chip Heath
Res­onate by Nan­cy Duarte
The Sto­ry Fac­tor by An­nette Simmons
Cre­ativ­i­ty Inc. by Ed Cat­mull (Pixar Founder)

Rec­om­mend­ed TED Talks on Story
How Great Lead­ers In­spire Ac­tion (start with why) by Si­mon Sinek
Pow­er of Vul­ner­a­bil­i­ty by Brene Brown
The Clues to a Great Sto­ry by An­drew Stan­ton (Pixar)
The Pow­er of Sto­ry­telling to Change the World by Dave Lieber
The Pow­er of Sto­ry by David Lecours

Re­sources For Sto­ry­telling Im­prove­ment or Inspiration
Se­r­i­al Podcast
Get Mor­ti­fied

Slide Deck from David’s SMPS-PRC 2017 An­chor­age, AK Presentation
To down­load pre­sen­ta­tion slides via Slideshare, click here.

Pre­sen­ta­tion Colophon
Hard­ware: Ap­ple Mac­book Pro, Keyspan PR-EZ1 wire­less pre­sen­ter, GoPro
Soft­ware: Ap­ple Keynote us­ing dis­solve, cube, and mag­ic move transitions
Ty­pog­ra­phy: Vitesse by Hoe­fler & Co., In­ter­state by To­bias Frere-Jones


One Response to “3 Stories AEC Marketers Must Master – SMPS-PRC 2017”

  1. Christine February 21, 2017 at 1:02 am #

    Thank you for shar­ing your knowl­edge David! It’s al­ways a plea­sure at­tend­ing your work­shops and it was great to see you again!

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