Our Team


David Lecours, Creative Director

David Lecours headshot

David Lecours is on a mis­sion to help A/E/C firms fight com­modi­ti­za­tion to win new busi­ness. As Prin­ci­pal of brand strat­e­gy firm Lecours­De­sign, David helps firms attract great clients and tal­ent by devel­op­ing a com­pelling a cul­ture of exper­tise.

David attend­ed the Uni­ver­si­ty of South­ern Cal­i­for­nia intend­ing to enroll in archi­tec­ture school. After an intern­ship in an archi­tec­ture firm, David found mar­ket­ing more entic­ing. He began his career in Inter­na­tion­al Mar­ket­ing at Para­mount Pic­tures. David worked as a Sales Rep­re­sen­ta­tive for Reebok and then got pro­mot­ed into Region­al Mar­ket­ing. David returned to school at rival UCLA to study, and even­tu­al­ly teach, graph­ic design. After work­ing for Bright Strate­gic Design and The Med­nick Group, David launched Lecours­De­sign in 1995.

Lecours­De­sign is nar­row­ly focused serv­ing the Archi­tec­ture / Engi­neer­ing / Con­struc­tion (A/E/C) indus­try. David achieved his Cer­ti­fied Pro­fes­sion­al Ser­vices Mar­keter (CPSM) des­ig­na­tion in 2004. David has served on the Boards of the Soci­ety for Mar­ket­ing Pro­fes­sion­al Ser­vices and U.S. Green Build­ing Coun­cil, San Diego Chap­ters. Mr. Lecours was named “Mar­keter of the Year” by SMPS San Diego.

David is mar­ried and also loves pick­le­ball, suc­cu­lents, surf­ing and in his home­town of Encini­tas (San Diego), Cal­i­for­nia.

David speaks to audi­ences world­wide. He co-hosts PSM: Pro­fes­sion­al Ser­vices Mar­ket­ing pod­cast and is a two-time TEDx pre­sen­ter. Hear David tell his sto­ry at TEDx SDSU:


Chuck Casella, Art Director

Born in New Jer­sey, Chuck moved to Cal­i­for­nia and quick­ly adopt­ed the West Coast lifestyle. His love for art and design can be traced back from his child­hood. So can his pas­sion for side­ways sports. Once his career as a pro snow­board­er flamed out, he went  back to school and received his BFA with hon­ors in Graph­ic Design from CSU Fuller­ton.

Out of school he was hired as a designer/product pho­tog­ra­ph­er for the high-end jew­el­er Char­riol Inter­na­tion­al. He went to Arrow­head Gen­er­al Insur­ance Agency as lead design­er and then served as Art Direc­tor for Full­steam Mar­ket­ing. Then, Chuck was hired as a web design­er for the Mon­terey Bay Aquar­i­um.

 


Holly Schmitt, Office Manager

Hol­ly earned a BS degree with hon­ors in Envi­ron­men­tal Design from Art Cen­ter Col­lege of Design in Pasade­na, CA. She served as a Res­i­den­tial Inte­ri­or Design­er in Hol­ly­wood. She spent 3 years with celebri­ty design­er Kevin Haley work­ing on projects for Meg Ryan, Cameron Diaz, and Brad Pitt, then ven­tured out on her own design­ing res­i­dences through­out Los Ange­les. To com­ple­ment her design skills, Hol­ly trained as a Rei­ki Mas­ter and became a Cer­ti­fied Life Coach. She also has pro­fes­sion­al orga­niz­ing skills, which come in handy at Lecours­De­sign.


Next Sec­tion: Select­ed Clients