Our Team

David Lecours, Cre­ative Director

David Lecours headshot

David Lecours is on a mis­sion to help A/E/C firms fight com­modi­ti­za­tion to win new busi­ness. He believes the anti­dote to com­modi­ti­za­tion is Core Bril­liance Mar­ket­ing. As Cre­ative Direc­tor of brand strat­egy firm Lecours­De­sign, and as a pro­fes­sional speaker, David helps firms attract clients and tal­ent by choos­ing a nar­row focus and shar­ing exper­tise via the power of story.

David attended the Uni­ver­sity of South­ern Cal­i­for­nia intend­ing to enroll in archi­tec­ture school. After an intern­ship in an archi­tec­ture firm, David found mar­ket­ing more entic­ing. He began his career in Inter­na­tional Mar­ket­ing at Para­mount Pic­tures. David worked as a Sales Rep­re­sen­ta­tive for Reebok and then got pro­moted into Regional Mar­ket­ing. The cor­po­rate world led to a quarter-life cri­sis and enroll­ment at UCLA to study, and even­tu­ally teach, graphic design. After work­ing for Bright Strate­gic Design and The Med­nick Group, David launched Lecours­De­sign in 1995. Lecours­De­sign is nar­rowly focused serv­ing the Archi­tec­ture / Engi­neer­ing / Con­struc­tion (A/E/C) indus­try. He achieved his Cer­ti­fied Pro­fes­sional Ser­vices Mar­keter (CPSM) des­ig­na­tion in 2004. David has served on the Boards of the Soci­ety for Mar­ket­ing Pro­fes­sional Ser­vices and U.S. Green Build­ing Coun­cil, San Diego Chap­ters. Mr. Lecours was named “Mar­keter of the Year” 2013 by SMPS San Diego.

David is mar­ried and also loves suc­cu­lents, surf­ing and prac­tic­ing yoga in his home­town of Encini­tas, California.

Here David tell his story at TEDx SDSU:

Chuck Casella, Art Direc­tor

Born in New Jer­sey, Chuck moved to Cal­i­for­nia and quickly adopted the West Coast lifestyle. His love for art and design can be traced back from his child­hood. So can his pas­sion for side­ways sports. Once his career as a pro snow­boarder flamed out, he went  back to school and received his BFA with hon­ors in Graphic Design from CSU Fullerton.

Out of school he was hired as a designer/product pho­tog­ra­pher for the high-end jew­eler Char­riol Inter­na­tional. He went to Arrow­head Gen­eral Insur­ance Agency as lead designer and then served as Art Direc­tor for Full­steam Mar­ket­ing. Then, Chuck was hired as a web designer for the Mon­terey Bay Aquarium.


Holly Schmitt, Office Man­ager

Holly earned a BS degree with hon­ors in Envi­ron­men­tal Design from Art Cen­ter Col­lege of Design in Pasadena, CA. She served as a Res­i­den­tial Inte­rior Designer in Hol­ly­wood. She spent 3 years with celebrity designer Kevin Haley work­ing on projects for Meg Ryan, Cameron Diaz, and Brad Pitt, then ven­tured out on her own design­ing res­i­dences through­out Los Ange­les. To com­ple­ment her design skills, Holly trained as a Reiki Mas­ter and became a Cer­ti­fied Life Coach. She also has pro­fes­sional orga­niz­ing skills, which come in handy at LecoursDesign.

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