Our Team


David Lecours, Creative Director

David Lecours headshot

David Lecours is on a mis­sion to help A/​E/​C firms fight com­modi­ti­za­tion to win new busi­ness. He be­lieves the an­ti­dote to com­modi­ti­za­tion is Core Bril­liance Mar­ket­ing. As Cre­ative Di­rec­tor of brand strat­e­gy firm Lecours­De­sign, and as a pro­fes­sion­al speak­er, David helps firms at­tract clients and tal­ent by choos­ing a nar­row fo­cus and shar­ing ex­per­tise via the pow­er of sto­ry.

David at­tend­ed the Uni­ver­si­ty of South­ern Cal­i­for­nia in­tend­ing to en­roll in ar­chi­tec­ture school. Af­ter an in­tern­ship in an ar­chi­tec­ture firm, David found mar­ket­ing more en­tic­ing. He be­gan his ca­reer in In­ter­na­tion­al Mar­ket­ing at Para­mount Pic­tures. David worked as a Sales Rep­re­sen­ta­tive for Reebok and then got pro­mot­ed in­to Re­gion­al Mar­ket­ing. The cor­po­rate world led to a quar­ter-life cri­sis and en­roll­ment at UCLA to study, and even­tu­al­ly teach, graph­ic de­sign. Af­ter work­ing for Bright Strate­gic De­sign and The Med­nick Group, David launched Lecours­De­sign in 1995. Lecours­De­sign is nar­row­ly fo­cused serv­ing the Ar­chi­tec­ture /​En­gi­neer­ing /​Con­struc­tion (A/​E/​C) in­dus­try. He achieved his Cer­ti­fied Pro­fes­sion­al Ser­vices Mar­keter (CPSM) des­ig­na­tion in 2004. David has served on the Boards of the So­ci­ety for Mar­ket­ing Pro­fes­sion­al Ser­vices and U.S. Green Build­ing Coun­cil, San Diego Chap­ters. Mr. Lecours was named “Mar­keter of the Year” 2013 by SMPS San Diego.

David is mar­ried and al­so loves suc­cu­lents, surf­ing and prac­tic­ing yo­ga in his home­town of Encini­tas, Cal­i­for­nia.

Here David tell his sto­ry at TEDx SDSU:


Chuck Casella, Art Director

Born in New Jer­sey, Chuck moved to Cal­i­for­nia and quick­ly adopt­ed the West Coast lifestyle. His love for art and de­sign can be traced back from his child­hood. So can his pas­sion for side­ways sports. On­ce his ca­reer as a pro snow­board­er flamed out, he went back to school and re­ceived his BFA with hon­ors in Graph­ic De­sign from CSU Fuller­ton.

Out of school he was hired as a designer/​product pho­tog­ra­pher for the high-end jew­el­er Char­riol In­ter­na­tion­al. He went to Ar­row­head Gen­er­al In­sur­ance Agen­cy as lead de­sign­er and then served as Art Di­rec­tor for Full­steam Mar­ket­ing. Then, Chuck was hired as a web de­sign­er for the Mon­terey Bay Aquar­i­um.


Holly Schmitt, Office Manager

Hol­ly earned a BS de­gree with hon­ors in En­vi­ron­men­tal De­sign from Art Cen­ter Col­lege of De­sign in Pasade­na, CA. She served as a Res­i­den­tial In­te­ri­or De­sign­er in Hol­ly­wood. She spent 3 years with celebri­ty de­sign­er Kev­in Ha­ley work­ing on projects for Meg Ryan, Cameron Di­az, and Brad Pitt, then ven­tured out on her own de­sign­ing res­i­dences through­out Los An­ge­les. To com­ple­ment her de­sign skills, Hol­ly trained as a Reiki Mas­ter and be­came a Cer­ti­fied Life Coach. She al­so has pro­fes­sion­al or­ga­niz­ing skills, which come in handy at Lecours­De­sign.


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