Recommended Books

Sto­ry­telling for Mar­keters
What Great Sales­peo­ple Do: The Sci­ence of Sell­ing Through Emo­tional Con­nec­tion and the Power of Story by Mike Bosworth, Ben Zoldan
Win­ning the Story Wars: Why Those Who Tell the Best Sto­ries Will Rule the Future by Jonah Sachs
The Story Fac­tor by Annette Sim­mons
Tell to Win: Con­nect, Per­suade, and Tri­umph with the Hid­den Power of Story by Peter Guber
res­onate: Present Visual Sto­ries that Trans­form Audi­ences by Nancy Duarte
Made to Stick: Why Some Ideas Sur­vive and Oth­ers Die by Dan and Chip Heath
Per­fect Pitch: The Art of Sell­ing Ideas and Win­ning New Busi­ness by Jon Steel


Pre­sen­ta­tions
res­onate: Present Visual Sto­ries that Trans­form Audi­ences by Nancy Duarte
Made to Stick: Why Some Ideas Sur­vive and Oth­ers Die
by Dan and Chip Heath
Per­fect Pitch: The Art of Sell­ing Ideas and Win­ning New Busi­ness
by Jon Steel
You’ve Got to Be Believed to Be Heard by Bart Decker
slide:ology: The Art and Sci­ence of Cre­at­ing Great Pre­sen­ta­tions by Nancy Duarte
Brain Rules: 12 Prin­ci­ples for Sur­viv­ing and Thriv­ing at Work, Home, and School by John Med­ina
Con­fes­sions of a Pub­lic Speaker by Scott Berkun

Hand­outs on Pre­sen­ta­tions
How To Develop, Design and Deliver Slide Pre­sen­ta­tions Like a Pro by David Lecours


Per­sonal Brand/Thought Lead­er­ship
Rules of the Red Rub­ber Ball: Find and Sus­tain Your Life’s Work by Kevin Car­roll
It’s Not How Good You Are, Its How Good You Want to Be by Paul Arden
Do What You Are: Dis­cover the Per­fect Career for You Through the Secrets of Per­son­al­ity Type by Paul Tieger & Bar­bara Barron-Tieger
Flow by Mihály Csík­szent­mi­hály
Book Your­self Solid by Michael Port


Web­sites
A Web­site That Works by Mark O’Brien
The Strate­gic Web Designer by Christo­pher But­ler


Posi­tion­ing
The Con­sul­tant with Pink Hair by Cal Har­ri­son
Posi­tion­ing: The Bat­tle For Your Mind by Al Ries and Jack Trout


Busi­ness Devel­op­ment
The Win With­out Pitch­ing Man­i­festo by Blair Enns
What Great Sales­peo­ple Do: The Sci­ence of Sell­ing Through Emo­tional Con­nec­tion and the Power of Story by Mike Bosworth, Ben Zoldan