Storytelling for Marketers
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by Mike Bosworth, Ben Zoldan
Winning the Story Wars: Why Those Who Tell the Best Stories Will Rule the Future by Jonah Sachs
The Story Factor by Annette Simmons
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber
resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Made to Stick: Why Some Ideas Survive and Others Die
Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steel
Presentations
resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Made to Stick: Why Some Ideas Survive and Others Die
Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steel
You’ve Got to Be Believed to Be Heard by Bart Decker
slide:ology: The Art and Science of Creating Great Presentations
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina
Confessions of a Public Speaker by Scott Berkun
Handouts on Presentations
How To Develop, Design and Deliver Slide Presentations Like a Pro by David Lecours
Personal Brand/Thought Leadership
Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work by Kevin Carroll
It’s Not How Good You Are, Its How Good You Want to Be by Paul Arden
Do What You Are: Discover the Perfect Career for You Through the Secrets of Personality Type by Paul Tieger & Barbara Barron-Tieger
Flow by Mihà¡ly Csàkszentmihà¡ly
Book Yourself Solid
Websites
A Website That Works by Mark O’Brien
The Strategic Web Designer by Christopher Butler
Positioning
The Consultant with Pink Hair by Cal Harrison
Positioning: The Battle For Your Mind by Al Ries and Jack Trout
Business Development
The Win Without Pitching Manifesto by Blair Enns
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by Mike Bosworth, Ben Zoldan
