Recommended Books

Sto­ry­telling for Mar­keters
What Great Sales­peo­ple Do: The Sci­ence of Sell­ing Through Emo­tion­al Con­nec­tion and the Pow­er of Sto­ry by Mike Bosworth, Ben Zoldan
Win­ning the Sto­ry Wars: Why Those Who Tell the Best Sto­ries Will Rule the Fu­ture by Jon­ah Sachs
The Sto­ry Fac­tor by An­net­te Sim­mons
Tell to Win: Con­nect, Per­suade, and Tri­umph with the Hid­den Pow­er of Sto­ry by Pe­ter Gu­ber
res­onate: Present Vi­su­al Sto­ries that Trans­form Au­di­ences by Nan­cy Duar­te
Made to Stick: Why Some Ideas Sur­vive and Oth­ers Die by Dan and Chip Heath
Per­fect Pitch: The Art of Sell­ing Ideas and Win­ning New Busi­ness by Jon Steel


Pre­sen­ta­tions
res­onate: Present Vi­su­al Sto­ries that Trans­form Au­di­ences by Nan­cy Duar­te
Made to Stick: Why Some Ideas Sur­vive and Oth­ers Die
by Dan and Chip Heath
Per­fect Pitch: The Art of Sell­ing Ideas and Win­ning New Busi­ness
by Jon Steel
You’ve Got to Be Be­lieved to Be Heard by Bart Deck­er
slide:ology: The Art and Sci­ence of Cre­at­ing Great Pre­sen­ta­tions by Nan­cy Duar­te
Brain Rules: 12 Prin­ci­ples for Sur­viv­ing and Thriv­ing at Work, Home, and School by John Med­i­na
Con­fes­sions of a Pub­lic Speak­er by Scott Berkun

Hand­outs on Pre­sen­ta­tions
How To De­vel­op, De­sign and De­liv­er Slide Pre­sen­ta­tions Like a Pro by David Lecours


Per­son­al Brand/​Thought Lead­er­ship
Rules of the Red Rub­ber Ball: Find and Sus­tain Your Life’s Work by Kev­in Car­roll
It’s Not How Good You Are, Its How Good You Want to Be by Paul Ar­den
Do What You Are: Dis­cov­er the Per­fect Ca­reer for You Through the Se­crets of Per­son­al­i­ty Type by Paul Tieger & Bar­bara Bar­ron-Tieger
Flow by Mi­há­ly Csík­szent­mi­há­ly
Book Your­self Solid by Michael Port


Web­sites
A Web­site That Works by Mark O’Brien
The Strate­gic Web De­sign­er by Christo­pher But­ler


Po­si­tion­ing
The Con­sul­tant with Pink Hair by Cal Har­rison
Po­si­tion­ing: The Bat­tle For Your Mind by Al Ries and Jack Trout


Busi­ness De­vel­op­ment
The Win With­out Pitch­ing Man­i­festo by Blair Enns
What Great Sales­peo­ple Do: The Sci­ence of Sell­ing Through Emo­tion­al Con­nec­tion and the Pow­er of Sto­ry by Mike Bosworth, Ben Zoldan