Manifest your Core Values to attract the right talent and clients.
This post is the first in a series highlighting progressive marketing from A/E/C firms and leaders.
Outline & Resources from David Lecours and Josh Miles session at SMPS-PRC The Wave Conference 2014
I recommend To Sell Is Human by Daniel Pink to anyone in the A/E/C industry because, as the book says, “we’re all in sales now.” Many A/E/C firms claim that “everyone in the firm sells,” but they rarely offer sales training. This book fills that knowledge gap, even for those that don’t think of themselves as salespeople. […]
8 Tips for Marketers to get the most out of attending their next conference.