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To Sell is Human by Daniel Pink

To Sell Is Human Book Review

I rec­om­mend To Sell Is Hu­man by Daniel Pink to any­one in the A/​E/​C in­dus­try be­cause, as the book says, “we’re all in sales now.” Many A/​E/​C firms claim that “every­one in the firm sells,” but they rarely of­fer sales train­ing. This book fills that knowl­edge gap, even for those that don’t think of them­selves as salespeople. […]

3 Stories AEC Marketers Must Tell

3 Stories AEC Marketers Must Master

Sto­ries that con­nect on an emo­tion­al lev­el are per­sua­sive. There are three spe­cif­ic sto­ries all AEC Mar­keters should mas­ter. These are the About Me, About Our Firm, and Who We’ve Helped nar­ra­tives. Telling these sto­ries well will make you and your firm more mem­o­rable, build au­then­tic re­la­tion­ships, and demon­strate your abil­i­ty to solve prob­lems that […]