David Lecours, co-host of PSM.Show podcast feels that A/E/C firm positioning is the foundation of all marketing.
Marketing, Brand, and Strategic Planning, Positioning
To promote a national webinar on rebranding, SMPS interviews David Lecours on this topic.
I recommend To Sell Is Human by Daniel Pink to anyone in the A/E/C industry because, as the book says, “we’re all in sales now.” Many A/E/C firms claim that “everyone in the firm sells,” but they rarely offer sales training. This book fills that knowledge gap, even for those that don’t think of themselves as salespeople. […]
The halo effect, or aligning your brand with a more well known brand, can help elevate the perception of your brand.
Strategic Planning and Marketing Planning have a reputation for being difficult, complicated and time consuming. This is a simplified version that focuses on what you are already doing well and repeating it.