Infographics for AEC Marketers

Resources and links from David Lecours’ SMPS Build Busi­ness 2017 Pro­gram, Visu­al Con­tent That Wins Busi­ness: The Untapped Pow­er of Info­graph­ics.

Pro­gram Descrip­tion
A/E/C firms are mar­ket­ing in the era of big data, but small atten­tion spans. It’s chal­leng­ing to dif­fer­en­ti­ate your firm from the com­pe­ti­tion when your prospec­tive client doesn’t have time to lis­ten.

This pro­gram unleash­es the untapped pow­er of info­graph­ics to help your firm stand out. Sure, writ­ing and speak­ing are the typ­i­cal ways to demon­strate thought lead­er­ship via con­tent mar­ket­ing. But who wants to be typ­i­cal? With data visu­al­iza­tion in the form of info­graph­ics, you can effec­tive­ly demon­strate your exper­tise to win new busi­ness.


Slide Deck

To down­load slides, click on LinkedIn (in) icon

Exam­ples & Sources Shown in Pro­gram


Watch the Pro­gram

Tools for Cre­at­ing Info­graph­ics

Typog­ra­phy Resources Men­tioned
Fount — brows­er plug-in to iden­ti­fy fonts with­in a brows­er
What The Font — upload pho­tos of fonts for iden­ti­fi­ca­tion


Books & Class­es For Going Fur­ther
Good Charts by Scott Beri­na­to
All books by Edward Tufte
Res­onate by Nan­cy Duarte
Slide­ol­o­gy by Nan­cy Duarte


Black Tie Optional
Reward for scrolling all the way to the bot­tom!
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