Infographics for AEC Marketers

Re­sources and links from David Lecours’ SMPS Build Busi­ness 2017 Pro­gram, Vi­su­al Con­tent That Wins Busi­ness: The Un­tapped Pow­er of Infographics.

Pro­gram Description
A/​E/​C firms are mar­ket­ing in the era of big da­ta, but small at­ten­tion spans. It’s chal­leng­ing to dif­fer­en­ti­ate your firm from the com­pe­ti­tion when your prospec­tive client doesn’t have time to listen.

This pro­gram un­leash­es the un­tapped pow­er of in­fo­graph­ics to help your firm stand out. Sure, writ­ing and speak­ing are the typ­i­cal ways to demon­strate thought lead­er­ship via con­tent mar­ket­ing. But who wants to be typ­i­cal? With da­ta vi­su­al­iza­tion in the form of in­fo­graph­ics, you can ef­fec­tive­ly demon­strate your ex­per­tise to win new business.


Slide Deck

To down­load slides, click on LinkedIn (in) icon


Ex­am­ples & Sources Shown in Program
Populous.com
Eypae.com
big.dk/#projects
bnim.com/results
theweidtgroup.com
lmnarchitects.com
randalllamb.com/careers/
archsmarter.com
lsa.net/about/
murraysmith.us/great-company/
bergelectric.com/locations/
psomas.com/about/overview/
smps-oc.org/about/
www.good.is/infographics
infographicslab203.com
neomam.com/interactive/13reasons/


Watch the Program


Tools for Cre­at­ing Infographics
adobe.com/illustrator
visual.ly
canva.com
piktochart.com
charted.co
wordart.com
mapbox.com
geckoboard.com
powerbi.microsoft.com/en-us/
thenounproject.com
visme.co


Ty­pog­ra­phy Re­sources Mentioned
Fount – brows­er plug-in to iden­ti­fy fonts with­in a browser
What The Font – up­load pho­tos of fonts for identification


Books & Class­es For Go­ing Further
Good Charts by Scott Berinato
All books by Ed­ward Tufte
Res­onate by Nan­cy Duarte
Slide­ol­o­gy by Nan­cy Duarte


Black Tie Optional
Re­ward for scrolling all the way to the bottom!
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