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David Lecours is a professional keynote speaker helping professional services firms fight commoditization to win new business.


Creativity – Creative Superhero
Creativity is the antidote to commoditization. Creativity matters now more than ever for Professional Service firms. Using well known Superhero archetypes, and captivating stories, David shares a process to boost your idea generation and implementation.

Attendees Will Learn:
• A process to generate big ideas to differentiate their firm to win new business
• To strategize how to get their ideas approved and implemented, even in a creative-unfriendly environment
• How to draft a Creative Brief that is equally effective for internal marketing projects or when hiring an external agency

Creative Superhero: Download Outline | Video Clip

Business Development – Core Brilliance Culture
Professional Services firms must fight the perception of being a commodity. A Core Brilliance Culture is the antidote, and defined as “narrow focus which builds deep expertise, shared with emotional intelligence.” David inspires audiences with why and how a Core Brilliance Culture is the preferred marketing approach for elite firms positioned to win new business.

Attendees Will Learn:
•   Why a Core Brilliance Culture attracts clients and talent with loyalty beyond reason
•   How to transform from being a commodity to being a category of one
•   The benefits of a narrow focus
•   How building and sharing expertise develops mastery
•   How to harness storytelling, vulnerability and creativity to win new business

This Speech Connects Most With:
•   Owners & Principals of professional services firms
•   CMOs & Marketing Directors of professional services firms

Core Brilliance Culture:  Video Clip

Personal Branding – Brand You: How to Build Your Platform a Thought Leader
How to discover your core genius, position yourself, and promote yourself to attract clients that value your brilliance. A terrific speech to train yourself, or those in your organization, to leverage Thought Leadership for winning new business.

Attendees Will Learn:
1. How to move your audience from getting to know, like and trust you
2. A compelling technique for self-introductions (your elevator speech)
3. How to identify your core genius (your focused area of expertise)

Brand You: Download Outline

To Hire David To Speak Your Event
David is represented by the Designer Speakers Bureau
or contact David’s Office Manager, Holly Schmitt: holly@lecoursdesign.com

Marketing Your Event
For David’s bio and photo, click here


Creative Superhero

Core Brilliance Culture

The Best Surfing Instructor Ever

Audiences Include
AIGA | the professional association for design
American Institute of Architects (AIA-SD)
California Landscape Contractors Association RBG Group
College Art Association
Institute of Management Consultants (IMC-SD)
New School of Architecture + Design
Orange County Medical Association
Seaside Center for Spiritual Living
San Diego Architectural Foundation
San Diego Fine Art Society / Pulse
San Diego North Chamber of Commerce
San Diego Workforce Partnership
Seattle Design Center
Society for Design Administrators
Society for Marketing Professionals
TEDx America’s Finest City
The San Diego Foundation
USC School of Architecture XED
UCLA Extension
U.S. Green Building Council

David Lecours speaking at The Seattle Design Center


David Lecours Uses His Powers for Good
David Lecours Uses His Powers for Good

Praise for David Lecours

“You did such an amazing job last Friday. I left feeling so inspired and excited to use my new creative knowledge. There was great information packed into every minute of your presentation and my attention never waivered–I couldn’t believe how fast the two hours flew by. Thank you for sharing your expertise!!” –Lisa Jarret, Ferguson Pape Baldwin Architects

“Thanks so much for your presentation. Your content and presentation delivery was a master class. I was completely blown away by how much absolutely applicable information you packed in a 30 minute presentation that didn’t feel rushed at all. The pacing and diversity (video, audio, hand drawings, cartoons, simple bold text, focused quotes…..) of info was beyond impressive. Your “Becoming a Creative Superhero” presentation is a sort of CliffsNotes to getting back on track in case students get stuck on a design problem. Most importantly you shared with these young designers an easy to follow, replicable road map on how to actually structure and test their design solutions. I took 3 pages of notes myself. –Kevin deFreitas, New School of Architecture + Design

“Our members very much enjoyed the presentation and found the program to be inspirational and motivating, as well as highly entertaining. You shared with us some great information and ideas for helping our firms to improve their approach and gave us each the ability to break out our Superhero cape, or underwear, as we embark on our day to day jobs. You left us pumped up and ready to tackle what may come with a new and improved attitude. Thanks again for speaking to us. I look forward to working with you again in the future.” –Jodie Day, President, SMPS Sacramento

“Seriously, you and your presentation were AWESOME – and that’s not just because you quoted me, quoting Gretsky! I had a few conversations about your presentation last night, one of which with a friend that I’ve been collaborating with on a new business scheme. He was super impressed and inspired. We all were. I’m going to get out there and fail at something.”  –Leslee Schaffer, Executive Director, San Diego Architectural Foundation

“Thank you for a phenomenal presentation. Clear, Crisp & Engaging. It gave me, I kid you not, goosebumps. The audience really liked it too. I received lots of positive feedback.” –John Bertsch, U.S. Green Building Council, San Diego Chapter

“Your talk was compelling and inspiring–exactly what we needed in these tough economic times. Thank you for your careful preparation. I came away from your presentation with a renewed excitement for branding.” –Kamala Kuresman, Nolte

“I just wanted to thank you for your time and for your presentation at New School of Architecture and Design. Not only was your presentation brilliant and inspiring, but it has already impacted and help me-and everyone else- with our own presentation in front of the members of the Sudanese community. We tried to be engaging, enthusiastic and integrate our personal stories into the presentation.” –Farshad Mehrabi, New School of Architecture + Design

“It was refreshing to hear you speak. I am happy that our paths crossed. I have spoken so much to co-workers and friends about your presentation. In fact, your work inspired me to become a volunteer for the Chapter. Truly, I left that night a different professional in the sense of branding myself and I owe you the thanks.” –Curtlin J. Johnson, MBA, Parsons

Publicity Mentioning David Lecours as a Speaker

PechaKucha: Where You Have 6 Minutes + 40 Seconds to Explain Yourself
By Barbarella | Published Wednesday, Jan. 12, 2011

 PechaKucha: Where You Have 6 Minutes + 40 Seconds to Explain Yourself

It was 8:20 p.m. on a Wednesday in mid-October. Over 100 San Diegans were wedged into the Whistle Stop bar in South Park, listening to marketing guru David Lecours, the emcee for San Diego’s ninth installment of the salon-style event known as PechaKucha Night.

“Anybody grow up here and used to go to Farrell’s?” asked Lecours. A few hoots came from the audience. “Yeah? So, at Farrell’s they….Read Entire Article