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David Lecours is a pro­fes­sional keynote speaker help­ing pro­fes­sional ser­vices firms fight com­modi­ti­za­tion to win new business.


Cre­ativ­ity - Cre­ative Super­hero
Cre­ativ­ity is the anti­dote to com­modi­ti­za­tion. Cre­ativ­ity mat­ters now more than ever for Pro­fes­sional Ser­vice firms. Using well known Super­hero arche­types, and cap­ti­vat­ing sto­ries, David shares a process to boost your idea gen­er­a­tion and implementation.

Atten­dees Will Learn:
• A process to gen­er­ate big ideas to dif­fer­en­ti­ate their firm to win new busi­ness
• To strate­gize how to get their ideas approved and imple­mented, even in a creative-unfriendly envi­ron­ment
• How to draft a Cre­ative Brief that is equally effec­tive for inter­nal mar­ket­ing projects or when hir­ing an exter­nal agency

Cre­ative Super­hero: Down­load Out­line | Video Clip

Busi­ness Devel­op­mentCore Bril­liance Cul­ture
Pro­fes­sional Ser­vices firms must fight the per­cep­tion of being a com­mod­ity. A Core Bril­liance Cul­ture is the anti­dote, and defined as “nar­row focus which builds deep exper­tise, shared with emo­tional intel­li­gence.” David inspires audi­ences with why and how a Core Bril­liance Cul­ture is the pre­ferred mar­ket­ing approach for élite firms posi­tioned to win new business.

Atten­dees Will Learn:
•   Why a Core Bril­liance Cul­ture attracts clients and tal­ent with loy­alty beyond rea­son
•   How to trans­form from being a com­mod­ity to being a cat­e­gory of one
•   The ben­e­fits of a nar­row focus
•   How build­ing and shar­ing exper­tise devel­ops mas­tery
•   How to har­ness sto­ry­telling, vul­ner­a­bil­ity and cre­ativ­ity to win new business

This Speech Con­nects Most With:
•   Own­ers & Prin­ci­pals of pro­fes­sional ser­vices firms
•   CMOs & Mar­ket­ing Direc­tors of pro­fes­sional ser­vices firms

Core Bril­liance Cul­ture:  Video Clip

Per­sonal Brand­ing - Brand You: How to Build Your Plat­form a Thought Leader
How to dis­cover your core genius, posi­tion your­self, and pro­mote your­self to attract clients that value your bril­liance. A ter­rific speech to train your­self, or those in your orga­ni­za­tion, to lever­age Thought Lead­er­ship for win­ning new business.

Atten­dees Will Learn:
1. How to move your audi­ence from get­ting to know, like and trust you
2. A com­pelling tech­nique for self-introductions (your ele­va­tor speech)
3. How to iden­tify your core genius (your focused area of expertise)

Brand You: Down­load Outline

To Hire David To Speak Your Event
David is rep­re­sented by the Designer Speak­ers Bureau
or con­tact David’s Office Man­ager, Holly Schmitt: holly@lecoursdesign.com

Mar­ket­ing Your Event
For David’s bio and photo, click here


Cre­ative Super­hero

Core Bril­liance Cul­ture

The Best Surf­ing Instruc­tor Ever

Audi­ences Include
AIGA | the pro­fes­sional asso­ci­a­tion for design
Amer­i­can Insti­tute of Archi­tects (AIA-SD)
Cal­i­for­nia Land­scape Con­trac­tors Asso­ci­a­tion RBG Group
Col­lege Art Asso­ci­a­tion
Insti­tute of Man­age­ment Con­sul­tants (IMC-SD)
New School of Archi­tec­ture + Design
Orange County Med­ical Asso­ci­a­tion
Sea­side Cen­ter for Spir­i­tual Liv­ing
San Diego Archi­tec­tural Foun­da­tion
San Diego Fine Art Soci­ety / Pulse
San Diego North Cham­ber of Com­merce
San Diego Work­force Part­ner­ship
Seat­tle Design Cen­ter
Soci­ety for Design Admin­is­tra­tors
Soci­ety for Mar­ket­ing Pro­fes­sion­als
TEDx America’s Finest City
The San Diego Foun­da­tion
USC School of Archi­tec­ture XED
UCLA Exten­sion
U.S. Green Build­ing Council

David Lecours speaking at The Seattle Design Center


David Lecours Uses His Powers for Good
David Lecours Uses His Pow­ers for Good

Praise for David Lecours

You did such an amaz­ing job last Fri­day. I left feel­ing so inspired and excited to use my new cre­ative knowl­edge. There was great infor­ma­tion packed into every minute of your pre­sen­ta­tion and my atten­tion never waivered–I couldn’t believe how fast the two hours flew by. Thank you for shar­ing your exper­tise!!” –Lisa Jar­ret, Fer­gu­son Pape Bald­win Architects

Thanks so much for your pre­sen­ta­tion. Your con­tent and pre­sen­ta­tion deliv­ery was a mas­ter class. I was com­pletely blown away by how much absolutely applic­a­ble infor­ma­tion you packed in a 30 minute pre­sen­ta­tion that didn’t feel rushed at all. The pac­ing and diver­sity (video, audio, hand draw­ings, car­toons, sim­ple bold text, focused quotes…..) of info was beyond impres­sive. Your “Becom­ing a Cre­ative Super­hero” pre­sen­ta­tion is a sort of Cliff­s­Notes to get­ting back on track in case stu­dents get stuck on a design prob­lem. Most impor­tantly you shared with these young design­ers an easy to fol­low, replic­a­ble road map on how to actu­ally struc­ture and test their design solu­tions. I took 3 pages of notes myself. –Kevin deFre­itas, New School of Archi­tec­ture + Design

Our mem­bers very much enjoyed the pre­sen­ta­tion and found the pro­gram to be inspi­ra­tional and moti­vat­ing, as well as highly enter­tain­ing. You shared with us some great infor­ma­tion and ideas for help­ing our firms to improve their approach and gave us each the abil­ity to break out our Super­hero cape, or under­wear, as we embark on our day to day jobs. You left us pumped up and ready to tackle what may come with a new and improved atti­tude. Thanks again for speak­ing to us. I look for­ward to work­ing with you again in the future.” –Jodie Day, Pres­i­dent, SMPS Sacramento

Seri­ously, you and your pre­sen­ta­tion were AWESOME — and that’s not just because you quoted me, quot­ing Gret­sky! I had a few con­ver­sa­tions about your pre­sen­ta­tion last night, one of which with a friend that I’ve been col­lab­o­rat­ing with on a new busi­ness scheme. He was super impressed and inspired. We all were. I’m going to get out there and fail at some­thing.”  –Leslee Schaf­fer, Exec­u­tive Direc­tor, San Diego Archi­tec­tural Foundation

Thank you for a phe­nom­e­nal pre­sen­ta­tion. Clear, Crisp & Engag­ing. It gave me, I kid you not, goose­bumps. The audi­ence really liked it too. I received lots of pos­i­tive feed­back.” –John Bertsch, U.S. Green Build­ing Coun­cil, San Diego Chapter

Your talk was com­pelling and inspiring–exactly what we needed in these tough eco­nomic times. Thank you for your care­ful prepa­ra­tion. I came away from your pre­sen­ta­tion with a renewed excite­ment for brand­ing.” –Kamala Kures­man, Nolte

I just wanted to thank you for your time and for your pre­sen­ta­tion at New School of Archi­tec­ture and Design. Not only was your pre­sen­ta­tion bril­liant and inspir­ing, but it has already impacted and help me-and every­one else– with our own pre­sen­ta­tion in front of the mem­bers of the Sudanese com­mu­nity. We tried to be engag­ing, enthu­si­as­tic and inte­grate our per­sonal sto­ries into the pre­sen­ta­tion.” –Far­shad Mehrabi, New School of Archi­tec­ture + Design

It was refresh­ing to hear you speak. I am happy that our paths crossed. I have spo­ken so much to co-workers and friends about your pre­sen­ta­tion. In fact, your work inspired me to become a vol­un­teer for the Chap­ter. Truly, I left that night a dif­fer­ent pro­fes­sional in the sense of brand­ing myself and I owe you the thanks.” –Curtlin J. John­son, MBA, Parsons

Pub­lic­ity Men­tion­ing David Lecours as a Speaker

PechaKucha: Where You Have 6 Min­utes + 40 Sec­onds to Explain Your­self
By Bar­barella | Pub­lished Wednes­day, Jan. 12, 2011

 PechaKucha: Where You Have 6 Minutes + 40 Seconds to Explain Yourself

It was 8:20 p.m. on a Wednes­day in mid-October. Over 100 San Die­gans were wedged into the Whis­tle Stop bar in South Park, lis­ten­ing to mar­ket­ing guru David Lecours, the emcee for San Diego’s ninth install­ment of the salon-style event known as PechaKucha Night.

Any­body grow up here and used to go to Farrell’s?” asked Lecours. A few hoots came from the audi­ence. “Yeah? So, at Farrell’s they.…Read Entire Article