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David Lecours is a pro­fes­sion­al keynote speak­er help­ing pro­fes­sion­al ser­vices firms fight com­modi­ti­za­tion to win new business.


Cre­ativ­i­ty – Cre­ative Superhero
Cre­ativ­i­ty is the an­ti­dote to com­modi­ti­za­tion. Cre­ativ­i­ty mat­ters now more than ever for Pro­fes­sion­al Ser­vice firms. Us­ing well known Su­per­hero ar­che­types, and cap­ti­vat­ing sto­ries, David shares a process to boost your idea gen­er­a­tion and implementation.

At­ten­dees Will Learn:
• A process to gen­er­ate big ideas to dif­fer­en­ti­ate their firm to win new business
• To strate­gize how to get their ideas ap­proved and im­ple­ment­ed, even in a cre­ative-un­friend­ly environment
• How to draft a Cre­ative Brief that is equal­ly ef­fec­tive for in­ter­nal mar­ket­ing projects or when hir­ing an ex­ter­nal agency

Cre­ative Su­per­hero: Down­load Out­line | Video Clip

Busi­ness De­vel­op­ment – Core Bril­liance Culture
Pro­fes­sion­al Ser­vices firms must fight the per­cep­tion of be­ing a com­mod­i­ty. A Core Bril­liance Cul­ture is the an­ti­dote, and de­fined as “nar­row fo­cus which builds deep ex­per­tise, shared with emo­tion­al in­tel­li­gence.” David in­spires au­di­ences with why and how a Core Bril­liance Cul­ture is the pre­ferred mar­ket­ing ap­proach for elite firms po­si­tioned to win new business.

At­ten­dees Will Learn:
• Why a Core Bril­liance Cul­ture at­tracts clients and tal­ent with loy­al­ty be­yond reason
• How to trans­form from be­ing a com­mod­i­ty to be­ing a cat­e­go­ry of one
• The ben­e­fits of a nar­row focus
• How build­ing and shar­ing ex­per­tise de­vel­ops mastery
• How to har­ness sto­ry­telling, vul­ner­a­bil­i­ty and cre­ativ­i­ty to win new business

This Speech Con­nects Most With:
• Own­ers & Prin­ci­pals of pro­fes­sion­al ser­vices firms
• CMOs & Mar­ket­ing Di­rec­tors of pro­fes­sion­al ser­vices firms

Core Bril­liance Cul­ture: Video Clip

Per­son­al Brand­ing – Brand You: How to Build Your Plat­form a Thought Leader
How to dis­cov­er your core ge­nius, po­si­tion your­self, and pro­mote your­self to at­tract clients that val­ue your bril­liance. A ter­rif­ic speech to train your­self, or those in your or­ga­ni­za­tion, to lever­age Thought Lead­er­ship for win­ning new business.

At­ten­dees Will Learn:
1. How to move your au­di­ence from get­ting to know, like and trust you
2. A com­pelling tech­nique for self-in­tro­duc­tions (your el­e­va­tor speech)
3. How to iden­ti­fy your core ge­nius (your fo­cused area of expertise)

Brand You: Down­load Outline

To Hire David To Speak Your Event
David is rep­re­sent­ed by the De­sign­er Speak­ers Bureau
or con­tact David’s Of­fice Man­ag­er, Hol­ly Schmitt: holly@lecoursdesign.com

Mar­ket­ing Your Event
For David’s bio and pho­to, click here


Cre­ative Superhero

Core Bril­liance Culture

The Best Surf­ing In­struc­tor Ever

Au­di­ences Include
AIGA | the pro­fes­sion­al as­so­ci­a­tion for design
Amer­i­can In­sti­tute of Ar­chi­tects (AIA-SD)
Cal­i­for­nia Land­scape Con­trac­tors As­so­ci­a­tion RBG Group
Col­lege Art Association
In­sti­tute of Man­age­ment Con­sul­tants (IMC-SD)
New School of Ar­chi­tec­ture + Design
Or­ange Coun­ty Med­ical Association
Sea­side Cen­ter for Spir­i­tu­al Living
San Diego Ar­chi­tec­tur­al Foundation
San Diego Fine Art So­ci­ety /​Pulse
San Diego North Cham­ber of Commerce
San Diego Work­force Partnership
Seat­tle De­sign Center
So­ci­ety for De­sign Administrators
So­ci­ety for Mar­ket­ing Professionals
TEDx America’s Finest City
The San Diego Foundation
USC School of Ar­chi­tec­ture XED
UCLA Extension
U.S. Green Build­ing Council

David Lecours speaking at The Seattle Design Center

David Lecours Uses His Powers for Good
David Lecours Us­es His Pow­ers for Good

Praise for David Lecours

“You did such an amaz­ing job last Fri­day. I left feel­ing so in­spired and ex­cit­ed to use my new cre­ative knowl­edge. There was great in­for­ma­tion packed in­to every minute of your pre­sen­ta­tion and my at­ten­tion nev­er waivered – I couldn’t be­lieve how fast the two hours flew by. Thank you for shar­ing your ex­per­tise!!” –Lisa Jar­ret, Fer­gu­son Pape Bald­win Architects

“Thanks so much for your pre­sen­ta­tion. Your con­tent and pre­sen­ta­tion de­liv­ery was a mas­ter class. I was com­plete­ly blown away by how much ab­solute­ly ap­plic­a­ble in­for­ma­tion you packed in a 30 minute pre­sen­ta­tion that didn’t feel rushed at all. The pac­ing and di­ver­si­ty (video, au­dio, hand draw­ings, car­toons, sim­ple bold text, fo­cused quotes…..) of in­fo was be­yond im­pres­sive. Your “Be­com­ing a Cre­ative Su­per­hero” pre­sen­ta­tion is a sort of Cliff­s­Notes to get­ting back on track in case stu­dents get stuck on a de­sign prob­lem. Most im­por­tant­ly you shared with these young de­sign­ers an easy to fol­low, replic­a­ble road map on how to ac­tu­al­ly struc­ture and test their de­sign so­lu­tions. I took 3 pages of notes my­self. –Kevin de­Fre­itas, New School of Ar­chi­tec­ture + Design

“Our mem­bers very much en­joyed the pre­sen­ta­tion and found the pro­gram to be in­spi­ra­tional and mo­ti­vat­ing, as well as high­ly en­ter­tain­ing. You shared with us some great in­for­ma­tion and ideas for help­ing our firms to im­prove their ap­proach and gave us each the abil­i­ty to break out our Su­per­hero cape, or un­der­wear, as we em­bark on our day to day jobs. You left us pumped up and ready to tack­le what may come with a new and im­proved at­ti­tude. Thanks again for speak­ing to us. I look for­ward to work­ing with you again in the fu­ture.” –Jodie Day, Pres­i­dent, SMPS Sacramento

“Se­ri­ous­ly, you and your pre­sen­ta­tion were AWESOME – and that’s not just be­cause you quot­ed me, quot­ing Gret­sky! I had a few con­ver­sa­tions about your pre­sen­ta­tion last night, one of which with a friend that I’ve been col­lab­o­rat­ing with on a new busi­ness scheme. He was su­per im­pressed and in­spired. We all were. I’m go­ing to get out there and fail at some­thing.” –Leslee Schaf­fer, Ex­ec­u­tive Di­rec­tor, San Diego Ar­chi­tec­tur­al Foundation

“Thank you for a phe­nom­e­nal pre­sen­ta­tion. Clear, Crisp & En­gag­ing. It gave me, I kid you not, goose­bumps. The au­di­ence re­al­ly liked it too. I re­ceived lots of pos­i­tive feed­back.” –John Bertsch, U.S. Green Build­ing Coun­cil, San Diego Chapter

“Your talk was com­pelling and in­spir­ing – ex­act­ly what we need­ed in these tough eco­nom­ic times. Thank you for your care­ful prepa­ra­tion. I came away from your pre­sen­ta­tion with a re­newed ex­cite­ment for brand­ing.” –Ka­mala Kures­man, Nolte

“I just want­ed to thank you for your time and for your pre­sen­ta­tion at New School of Ar­chi­tec­ture and De­sign. Not on­ly was your pre­sen­ta­tion bril­liant and in­spir­ing, but it has al­ready im­pact­ed and help me-and every­one else- with our own pre­sen­ta­tion in front of the mem­bers of the Su­danese com­mu­ni­ty. We tried to be en­gag­ing, en­thu­si­as­tic and in­te­grate our per­son­al sto­ries in­to the pre­sen­ta­tion.” –Far­shad Mehra­bi, New School of Ar­chi­tec­ture + Design

“It was re­fresh­ing to hear you speak. I am hap­py that our paths crossed. I have spo­ken so much to co-work­ers and friends about your pre­sen­ta­tion. In fact, your work in­spired me to be­come a vol­un­teer for the Chap­ter. Tru­ly, I left that night a dif­fer­ent pro­fes­sion­al in the sense of brand­ing my­self and I owe you the thanks.” –Curtlin J. John­son, MBA, Parsons

Pub­lic­i­ty Men­tion­ing David Lecours as a Speaker

PechaKucha: Where You Have 6 Min­utes + 40 Sec­onds to Ex­plain Yourself
By Bar­barel­la | Pub­lished Wednes­day, Jan. 12, 2011

 PechaKucha: Where You Have 6 Minutes + 40 Seconds to Explain Yourself

It was 8:20 p.m. on a Wednes­day in mid-Oc­to­ber. Over 100 San Die­gans were wedged in­to the Whis­tle Stop bar in South Park, lis­ten­ing to mar­ket­ing gu­ru David Lecours, the em­cee for San Diego’s ninth in­stall­ment of the sa­lon-style event known as PechaKucha Night.

“Any­body grow up here and used to go to Farrell’s?” asked Lecours. A few hoots came from the au­di­ence. “Yeah? So, at Farrell’s they….Read En­tire Article