Speaking
topics | video | how to hire | praise
David Lecours is a professional keynote speaker focused on winning new business for Professional Service firms.
Creativity - Creative Superhero
Creativity is the antidote to commoditization. Creativity matters now more than ever for Professional Service firms. Using well known Superhero archetypes, and captivating stories, David shares a process to boost your idea generation and implementation.
Attendees Will Learn:
• A process to generate big ideas to differentiate their firm to win new business
• To strategize how to get their ideas approved and implemented, even in a creative-unfriendly environment
• How to draft a Creative Brief that is equally effective for internal marketing projects or when hiring an external agency
Creative Superhero: Download Outline | Video Clip
Business Development/Sales - The Power of Story to Win New Business
In order to influence, we must connect first. To demonstrate this, David tells a very personal story “I Haven’t Always Been David Lecours.” Story allows us in. Story moves our audience emotionally. Story helps build brand loyalty. Story makes us memorable. If told well, story can be persuasive tool to win new business.
Attendees Will Learn:
1. A proven structure to craft their firm’s website, proposal and interview stories
2. To Discover and tell their own “About Me” story
3. The essential elements of a persuasive story
The Power of Story to Win New Business: Download Outline | Video Clip
Personal Branding - Brand You: How to Build Your Platform a Thought Leader
How to discover your core genius, position yourself, and promote yourself to attract clients that value your brilliance. A terrific speech to train yourself, or those in your organization, to leverage Thought Leadership for winning new business.
Attendees Will Learn:
1. How to move your audience from getting to know, like and trust you
2. A compelling technique for self-introductions (your elevator speech)
3. How to identify your core genius (your focused area of expertise)
Brand You: Download Outline
To Hire David To Speak Your Event
David is represented by the Designer Speakers Bureau
or contact David’s Office Manager, Holly Schmitt: holly@lecoursdesign.com
Marketing Your Event
For David’s bio and photo, click here
Creative Superhero
The Power of Story
The Best Surfing Instructor Ever
Audiences Include
AIGA | the professional association for design
American Institute of Architects (AIA-SD)
California Landscape Contractors Association RBG Group
College Art Association
Institute of Management Consultants (IMC-SD)
New School of Architecture + Design
Orange County Medical Association
Seaside Center for Spiritual Living
San Diego Architectural Foundation
San Diego Fine Art Society / Pulse
San Diego North Chamber of Commerce
San Diego Workforce Partnership
Seattle Design Center
Society for Design Administrators
Society for Marketing Professionals (SMPS-SD, SMPS-SAC, SMPS-PRC, SMPS-SERC)
TEDx America’s Finest City
TEDx SDSU
The San Diego Foundation
USC School of Architecture XED
UCLA Extension
U.S. Green Building Council (USGBC-SD)
Next Speaking Engagements
Feb. 22, 2013 // Let’s Change the World Slide by Slide at SMPS Pacific Regional Conference
Mar 08, 2013 // Creating Like a Superhero at SMPS Southeast Regional Conference
Mar 27, 2013 // Success at Interviews: How to Win at SMPS San Diego
Note: David’s presentations to companies and retreats may not be included above because those engagements generally are not open to the public and because the information may be proprietary.
David Lecours Uses His Powers for Good
“You did such an amazing job last Friday. I left feeling so inspired and excited to use my new creative knowledge. There was great information packed into every minute of your presentation and my attention never waivered–I couldn’t believe how fast the two hours flew by. Thank you for sharing your expertise!!” –Lisa Jarret, Ferguson Pape Baldwin Architects
“Thanks so much for your presentation. Your content and presentation delivery was a master class. I was completely blown away by how much absolutely applicable information you packed in a 30 minute presentation that didn’t feel rushed at all. The pacing and diversity (video, audio, hand drawings, cartoons, simple bold text, focused quotes…..) of info was beyond impressive. Your “Becoming a Creative Superhero” presentation is a sort of CliffsNotes to getting back on track in case students get stuck on a design problem. Most importantly you shared with these young designers an easy to follow, replicable road map on how to actually structure and test their design solutions. I took 3 pages of notes myself. –Kevin deFreitas, New School of Architecture + Design
“Our members very much enjoyed the presentation and found the program to be inspirational and motivating, as well as highly entertaining. You shared with us some great information and ideas for helping our firms to improve their approach and gave us each the ability to break out our Superhero cape, or underwear, as we embark on our day to day jobs. You left us pumped up and ready to tackle what may come with a new and improved attitude. Thanks again for speaking to us. I look forward to working with you again in the future.” –Jodie Day, President, SMPS Sacramento
“Seriously, you and your presentation were AWESOME – and that’s not just because you quoted me, quoting Gretsky! I had a few conversations about your presentation last night, one of which with a friend that I’ve been collaborating with on a new business scheme. He was super impressed and inspired. We all were. I’m going to get out there and fail at something.” –Leslee Schaffer, Executive Director, San Diego Architectural Foundation
“Thank you for a phenomenal presentation. Clear, Crisp & Engaging. It gave me, I kid you not, goosebumps. The audience really liked it too. I received lots of positive feedback.” –John Bertsch, U.S. Green Building Council, San Diego Chapter
“Your talk was compelling and inspiring–exactly what we needed in these tough economic times. Thank you for your careful preparation. I came away from your presentation with a renewed excitement for branding.” –Kamala Kuresman, Nolte
“I just wanted to thank you for your time and for your presentation at New School of Architecture and Design. Not only was your presentation brilliant and inspiring, but it has already impacted and help me-and everyone else- with our own presentation in front of the members of the Sudanese community. We tried to be engaging, enthusiastic and integrate our personal stories into the presentation.” –Farshad Mehrabi, New School of Architecture + Design
“It was refreshing to hear you speak. I am happy that our paths crossed. I have spoken so much to co-workers and friends about your presentation. In fact, your work inspired me to become a volunteer for the Chapter. Truly, I left that night a different professional in the sense of branding myself and I owe you the thanks.” –Curtlin J. Johnson, MBA, Parsons
Publicity Mentioning David Lecours as a Speaker
PechaKucha: Where You Have 6 Minutes + 40 Seconds to Explain Yourself
By Barbarella | Published Wednesday, Jan. 12, 2011
It was 8:20 p.m. on a Wednesday in mid-October. Over 100 San Diegans were wedged into the Whistle Stop bar in South Park, listening to marketing guru David Lecours, the emcee for San Diego’s ninth installment of the salon-style event known as PechaKucha Night.
“Anybody grow up here and used to go to Farrell’s?” asked Lecours. A few hoots came from the audience. “Yeah? So, at Farrell’s they….Read Entire Article
