Strategy


Discovery  |  Planning  |  Marketing Consulting

Clients often hire us and we don’t design any­thing. They sim­ply want strate­gic advice on mar­ket­ing, dig­i­tal mar­ket­ing, brand­ing or social media. Usu­al­ly, this begins as a Dis­cov­ery Phase and ends with a Find­ings & Rec­om­men­da­tions Report as the deliv­er­able. From there, we can help you devel­op a plan. You wouldn’t cre­ate a build­ing with­out a plan. You shouldn’t run your busi­ness with­out a strate­gic plan and a mar­ket­ing plan.


Strat­e­gy Case Sto­ry
Rebranding Internal Launch
To read our strat­e­gy case sto­ry with Mur­ray­smith, click here.


Dis­cov­ery
His­tor­i­cal Research
Stake­hold­er Inter­views
Strate­gic Plan Review
Brand Touch­point Audit
Per­cep­tion Research
Com­pet­i­tive Audit
Find­ings & Rec­om­men­da­tions Report

Plan­ning
We believe that all AEC firms should have a 3–5 year Strate­gic Plan and a 1-year Mar­ket­ing Plan. We strong­ly believe that firms need to write these plans them­selves, with guid­ance from a con­sul­tant, or they won’t get imple­ment­ed. For the same rea­son that doc­tors aren’t allowed to oper­ate on them­selves (too painful/too much bias), we believe you need objec­tive guid­ance through the strate­gic and mar­ket­ing plan­ning process. You can’t read the label if you are inside the jar.

Strate­gic Plan
Pur­pose: why your firm exists
Vision: where your firm will be in 5 years
Val­ues: how your firm will get there (core beliefs)
Tar­get: who will join you (tar­get market/s)
Posi­tion­ing: why they will join you (unique val­ue propo­si­tion)
SWOT Analy­sis
SMART Goals

Mar­ket­ing Plan
Mar­ket­ing Mix of proac­tive ini­tia­tives help you reach your SMART goals
Who in the firm will take respon­si­bil­i­ty for each mar­ket­ing tac­tic
Bud­get
Tim­ing
Dash­board for Mea­sure­ment

Our Build­ing an AEC Brand map below illus­trates the rela­tion­ship between Strate­gic Plans and Mar­ket­ing Plans. Down­load the PDF


Mar­ket­ing Con­sult­ing
Guid­ance on a par­tic­u­lar mar­ket­ing ini­tia­tive. This could be pre­sen­ta­tion inter­views, social media, dig­i­tal mar­ket­ing strat­e­gy, hir­ing a Mar­ket­ing Direc­tor.


Pric­ing
Our guid­ance with Strate­gic Plan­ning, Mar­ket­ing Plan­ning, or Social Media Plan­ning typ­i­cal­ly requires a $10k min­i­mum invest­ment.


 

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