Strategy


Discovery  |  Planning  |  Marketing Consulting

Clients often hire us and we don’t design anything. They simply want strategic advice on marketing, digital marketing, branding or social media. Usually, this begins as a Discovery Phase and ends with a Findings & Recommendations Report as the deliverable. From there, we can help you develop a plan. You wouldn’t create a building without a plan. You shouldn’t run your business without a strategic plan and a marketing plan.


Strategy Case Story
Rebranding Internal Launch
To read our strategy case story with Murraysmith, click here.


Discovery
Historical Research
Stakeholder Interviews
Strategic Plan Review
Brand Touchpoint Audit
Perception Research
Competitive Audit
Findings & Recommendations Report


Planning
We believe that all AEC firms should have a 3–5 year Strategic Plan and a 1-year Marketing Plan. We strongly believe that firms need to write these plans themselves, with guidance from a consultant, or they won’t get implemented. For the same reason that doctors aren’t allowed to operate on themselves (too painful/too much bias), we believe you need objective guidance through the strategic and marketing planning process. You can’t read the label if you are inside the jar.

Strategic Plan
Purpose: why your firm exists
Vision: where your firm will be in 5 years
Values: how your firm will get there (core beliefs)
Target: who will join you (target market/s)
Positioning: why they will join you (unique value proposition)
SWOT Analysis
SMART Goals

Marketing Plan
Marketing Mix of proactive initiatives help you reach your SMART goals
Who in the firm will take responsibility for each marketing tactic
Budget
Timing
Dashboard for Measurement

Our Building an AEC Brand map below illustrates the relationship between Strategic Plans and Marketing Plans. Download the PDF


Marketing Consulting
Guidance on a particular marketing initiative. This could be presentation interviews, social media, digital marketing strategy, hiring a Marketing Director.


Pricing
Our guidance with Strategic Planning, Marketing Planning, or Social Media Planning typically requires a $10k minimum investment.


 

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