Strategy


Clients of­ten hire us and we don’t de­sign any­thing. They sim­ply want strate­gic ad­vice on mar­ket­ing, brand­ing or so­cial me­dia. Usu­al­ly this be­gins with an au­dit and rec­om­men­da­tions. From there, we can help you de­vel­op a plan. You wouldn’t cre­ate a build­ing with­out a plan. You shouldn’t run your busi­ness with­out plans ei­ther.

We be­lieve that all AEC firms should have a 3 – 5 year Strate­gic Plan and a 1-year Mar­ket­ing Plan. We strong­ly be­lieve that firms need to write these plans them­selves, with guid­ance from a con­sul­tant, or they won’t get im­ple­ment­ed. For the same rea­son that doc­tors aren’t al­lowed to op­er­ate on them­selves (too painful/​too much bias), we be­lieve you need ob­jec­tive guid­ance through the strate­gic and mar­ket­ing plan­ning process.

Strate­gic Plan
Pur­pose: why your firm ex­ists
Vi­sion: where your firm is head­ed
Val­ues: how your firm will get there (core be­liefs)
Tar­get: who will join you (tar­get market/​s)
Po­si­tion­ing: why they will join you (unique val­ue propo­si­tion)
SWOT Analy­sis
SMART Goals

Mar­ket­ing Plan
Mar­ket­ing Mix of which ve­hi­cles you will use to help you reach your goals
Who in the firm will take re­spon­si­bil­i­ty for each mar­ket­ing tac­tic
Bud­get
Tim­ing

Our Build­ing an AEC Brand Map be­low il­lus­trates the re­la­tion­ship be­tween Strate­gic Plans and Mar­ket­ing Plans. Down­load the PDF

Pric­ing
Our guid­ance with Strate­gic Plan­ning, Mar­ket­ing Plan­ning, or So­cial Me­dia Plan­ning typ­i­cal­ly re­quires a $10k min­i­mum in­vest­ment.


Com­pet­i­tive Au­dit
All pro­fes­sion­al ser­vice firms face the risk of per­ceived com­modi­ti­za­tion. The rem­e­dy is clear dif­fer­en­ti­a­tion with ben­e­fits of­fered to your tar­get mar­ket. To dif­fer­en­ti­ate your firm, you need to have an in­formed un­der­stand­ing of your com­pe­ti­tion.

First, we iden­ti­fy 3 – 5 com­peti­tors in your key mar­kets. Then we work with you to clar­i­fy 8 – 10 dif­fer­en­tia­tors that we will use to au­dit your com­pe­ti­tion. We re­turn analy­sis and rec­om­men­da­tions for dif­fer­en­ti­at­ing op­por­tu­ni­ties. Then we help you rank these op­por­tu­ni­ties to de­cide what to lead with.