Training

David Lecours leads en­gag­ing train­ing sem­i­nars for mar­ket­ing and cre­ative pro­fes­sion­als. The­se sem­i­nars are typ­i­cal­ly de­liv­ered pri­vate­ly at your lo­ca­tion. E-mail David to book a pri­vate sem­i­nar for your or­ga­ni­za­tion.

About twice a year, David of­fers pub­lic sem­i­nars. To find out about up­com­ing pub­lic sem­i­nars, sub­scribe to our Free Ad­vice in the or­ange box at right.


Change The World Slide By Slide

Change The World Slide by Slide:
How To De­vel­op, De­sign and De­liv­er Slide Pre­sen­ta­tions Like a Pro

You want to cre­ate great Pow­er­point-style pre­sen­ta­tions, but you are not a graph­ic de­sign­er. You want to per­suade, in­form and en­ter­tain your au­di­ence with a pre­sen­ta­tion that changes the world. Or, may­be just your world. At­tend, and you will gain the knowl­edge to de­vel­op, de­sign and de­liv­er pow­er­ful slide pre­sen­ta­tions. Note that this is NOT a pre­sen­ta­tion about Pow­er­point soft­ware. It is a pre­sen­ta­tion about time­less prin­ci­ples of ef­fec­tive vi­su­al sto­ry­telling to help you soar.

You Will Learn
+ Why Mul­ti­me­dia Cre­ates a Deep­er Con­nec­tion With Your Au­di­ence
+ How to Avoid Death by Pow­er­Point
+ The Pre­sen­ta­tion Se­crets of Steve Jobs
+ Where to Find Great Pho­tog­ra­phy and Il­lus­tra­tion
+ Graph­ic De­sign 101: Col­or, Fonts, Back­grounds, Bal­ance
+ How to Use a Con­fi­dence Mon­i­tor So You Don’t Have to Mem­o­rize Your Pre­sen­ta­tion
+ Mo­tion: How and When To Use Builds, Tran­si­tions and Video
+ De­liv­ery Tools, Tech­niques and Stage­craft
+ How To Write Mem­o­rable Con­tent That Peo­ple Will Share
+ How To Make Sure Your Pre­sen­ta­tion Is The Right Length of Time

Agen­da
Down­load a con­tent out­line of this sem­i­nar here

In­struc­tor: David Lecours

This Train­ing Sem­i­nar is al­so avail­able for pur­chase on DVD or on­line view­ing. Vis­it our Shop


BRAND YOU: How To Be­come a Thought Lead­er

How do you con­sis­tent­ly at­tract and re­tain great clients? How do you po­si­tion your­self as a Thought Lead­er in your in­dus­try? By build­ing Brand You. Most of us think of a brand as a pro­duct (Ap­ple) or a ser­vice (Zap­pos), but savvy cre­ative pro­fes­sion­als think of them­selves as a brand. An au­then­tic per­son­al brand is the epi­cen­ter from which all your mar­ket­ing ac­tiv­i­ty should re­ver­ber­ate. The ben­e­fit of es­tab­lish­ing your per­son­al brand is a steady flow of ex­cit­ing and mean­ing­ful projects. If you want to at­tract great clients that val­ue your bril­liance, plan on at­tend­ing. Busi­ness own­ers, em­ploy­ees and free­lancers will all ben­e­fit from this sem­i­nar.

You Will Learn
1) How to Iden­ti­fy Your Core Ge­nius (your unique con­tri­bu­tion to the world)
2) De­vel­op­ing Your Per­son­al Brand Po­si­tion­ing (why clients will be drawn to you)
3) How to Build Per­son­al Brand Aware­ness and Pro­mote Your Per­son­al Brand

Agen­da
Introductions/​Networking, Today’s Goals
Brands: What and Why
Per­son­al Brands vs. Tra­di­tion­al Brands
Iden­ti­fy Your Core Ge­nius, en­light­en­ing ex­er­cise 1
The Alive­ness Me­ter
Break – 15 min.
Pro­mot­ing Brand You, help­ful ex­er­cis­es 4 & 5
Brand You Po­si­tion­ing, re­ward­ing ex­er­cis­es 2 & 3
Mar­ket­ing Mix
The New Tools for Thought Lead­er­ship
Re­view (w/​Prizes)

In­struc­tor: David Lecours


How To Become a Creative Superhero seminar graphic by David Lecours

Cre­ative Su­per­hero: How To Gen­er­ate and Gain Ap­proval For Your Great Ideas

We are en­ter­ing The Con­cep­tu­al Age where cre­ativ­i­ty is the new cur­ren­cy. Cre­ative ideas are es­sen­tial. But cre­ative ideas don’t just mag­i­cal­ly ap­pear like su­per­heroes. Even if you con­sid­er your­self cre­ative, you can learn to boost your cre­ative out­put. Draw­ing up­on lessons learned from ar­che­typ­al su­per­heroes, you will re­fine your own cre­ative process to gen­er­ate break­through ideas and “leap tall build­ings in a sin­gle bound.” You will put the­o­ry in­to ac­tion by de­sign­ing a su­per­hero su­per­suit (no draw­ing skills nec­es­sary).

You Will Learn
+ Why right brain­ers will rule the fu­ture
+ To im­prove your cre­ative process
+ To in­crease your cre­ative out­put
+ Im­por­tance of rit­u­al
+ Cre­ative cat­a­lysts and over­com­ing cre­ative kryp­tonite (blocks)
+ Brain­storm­ing tech­niques
+ Tips on per­sua­sive pre­sent­ing

Agen­da
In­tro­duc­tion, Today’s Goals
Why cre­ativ­i­ty mat­ters now more than ever
Cre­ativ­i­ty is a learned habit, fun ex­er­cise 1
Why have a cre­ative process
In­ves­ti­gate – The Cre­ative Brief, re­ward­ing ex­er­cise 2
Cre­ate – How to come up with ideas, deal­ing w/​cre­ative blocks, cre­ative ex­er­cise 3
Break – 15 min.
In­cu­bate – Pow­er of the sub­con­scious, in­sight­ful ex­er­cise 4
Eval­u­ate & Re­fine – How to nar­row the choic­es, amaz­ing ex­er­cis­es 5 & 6
De­liv­er – How to present your ideas per­sua­sive­ly, en­gag­ing ex­er­cise 7
Mea­sure – How to con­tin­u­al­ly im­prove your cre­ative process, help­ful ex­er­cise 8
Re­view (w/​Prizes)

In­struc­tor: David Lecours


Sem­i­nar Tes­ti­mo­ni­als

“I am a Pro­fes­sor of Bi­ol­o­gy at a top uni­ver­si­ty, UCSD. I have been teach­ing un­der­grad­u­ate class­es for 14 years and giv­ing pow­er­point sem­i­nars the world over for 12 years. I have been praised for the dy­nam­ic talks I give. One class with David Lecours to­tal­ly changed my slide pre­sen­ta­tion. Not one slide stayed the same. And it has worked out for the best! David’s sem­i­nar is fan­tas­tic and will im­prove your abil­i­ty to con­nect and com­mu­ni­cate with your au­di­ence. Whether you are a new­com­er or a Pow­er­Point vet­er­an like my­self, David’s class is great! – Raf­fi Aroian, Pro­fes­sor of Bi­ol­o­gy, UCSD and Founder, Worm­free World

“Not more than two days af­ter your awe­some train­ing to my staff, I had to sit through three aw­ful slide pre­sen­ta­tions (and with very rep­utable or­ga­ni­za­tions). Thank you for not on­ly el­e­vat­ing the way that I present, but al­so, the way that I per­ceive crit­i­cal in­for­ma­tion. –Re­bec­ca Smith, San Diego Work­force Part­ner­ship

“To say that I found your “Chang­ing the World Slide by Slide” train­ing sem­i­nar en­light­en­ing would be putting it mild­ly. Most of our pro­fes­sion­al lives are pep­pered with Pow­er­Point pre­sen­ta­tions. As a cu­ra­tor of PechaKucha Night San Diego pre­sen­ta­tion se­ries, I have wit­nessed more than my fair share. I know which ones have res­onat­ed, but this con­cise and in­for­ma­tive sem­i­nar helped me un­der­stand WHY some do, and some don’t. Down to the de­tail, it all made so much sense, and as a re­sult not on­ly do I view pre­sen­ta­tions dif­fer­ent­ly, but I im­me­di­ate­ly changed some of my own ques­tion­able pre­sen­ta­tion prac­tices. Can’t thank you enough!”  –Leslee Schaf­fer, Ex­ec­u­tive Di­rec­tor, San Diego Ar­chi­tec­tural Foun­da­tion

“You did such an amaz­ing job last Fri­day with your sem­i­nar. I left feel­ing so in­spired and ex­cit­ed to use my new cre­ative knowl­edge. There was great in­for­ma­tion packed in­to every min­ute of your pre­sen­ta­tion and my at­ten­tion nev­er waivered – I couldn’t be­lieve how fast the two hours flew by. Thank you for shar­ing your ex­per­tise!!” –Lisa Jar­ret, Fer­gu­son Pa­pe Bald­win Ar­chi­tects

“David knows his stuff. I got much use­ful in­for­ma­tion from his “Brand You” sem­i­nar and he is a re­al­ly good mar­ket­ing con­tact to make. He will help you think of your­self as a unique brand and that may help you de­vel­op some more suc­cess­ful mar­ket­ing strate­gies to get more clients. You are unique­ly gift­ed to de­liv­er your ser­vices in a way that you do and that’s what the sem­i­nar will ad­dress, how to in­ter­nal­ize that mes­sage and then get it out to prospects.” –Doug Kin­n­ear, Pro­fes­sion­al Speak­er

“I at­tend­ed one of David’s brand­ing work­shops, and it was out­stand­ing! The coach­ing ma­te­ri­als helped me gain much need­ed clar­i­ty for my new busi­ness. David is a phe­nom­e­nal per­son to work with…kind, calm, or­ga­nized, a great com­mu­ni­ca­tor, and more! Thanks for help­ing me soar!!!” –Hay­ley Isaacs, Zen­thuze

“Your sem­i­nar was com­pelling and in­spir­ing – ex­act­ly what we need­ed in the­se tough eco­nom­ic times. Thank you for your care­ful prepa­ra­tion. I came away from your pre­sen­ta­tion with a re­newed ex­cite­ment for brand­ing.” –Ka­mala Kures­man, U.S. Green Build­ing Coun­cil

“The Cre­ative Su­per­hero sem­i­nar was very good. You have a great way of look­ing at the top­ic and you ex­press thoughts very well. Over­all, it was in­spir­ing. When I ar­rived back at the of­fice, I was ready to tack­le the sam­ple project I start­ed on dur­ing the ses­sion. Last night I had an idea come to me as I was mak­ing my way in­to bed. Thanks to your ad­vise, a note pad was on the night stand and I made a note of the idea right away. Thanks for speak­ing to our SMPS chap­ter!” –Kel­ly Micha­jlenko, Harley El­lis De­v­ereaux Ar­chi­tects

“I want­ed to thank you be­cause your pre­sen­ta­tion was so rel­e­vant to what I have been go­ing through at work. I am man­ag­ing our firm’s web­site re­design process. I had been strug­gling with all the de­ci­sion mak­ing that’s in­volved, and I just couldn’t seem to get any­thing done. Af­ter at­tend­ing your pre­sen­ta­tion I re­al­ized that the on­ly way I could make any pro­gress is if I was able to stop mul­ti­task­ing and re­al­ly ded­i­cate a full day to the cre­ative process. I even put a bunch of print screens with ideas and task break downs up on one of our walls at the of­fice! I want­ed to let you know that you re­al­ly made an im­pres­sion.” –Rachel Em­me, Roes­ling Naka­mu­ra Ter­ada Ar­chi­tects


About The Train­er
David Lecours has near­ly 20 years of mar­ket­ing ex­per­tise. From his mar­ket­ing role at Reebok, to his cur­rent job as Cre­ative Di­rec­tor at Lecours­De­sign, he has worked on hun­dreds of great brands. Lead­ing sem­i­nars al­lows David to share his ex­per­tise. David learned from his Mom (an award-win­ning pub­lic school teacher for 25 years) that if learn­ing is fun, re­ten­tion in­creas­es dra­mat­i­cal­ly. David taught graph­ic de­sign for two years at UCLA Ex­ten­sion. As a cat­a­lyst for pos­i­tive change, David is al­so a pro­fes­sion­alspeak­ercoach and de­sign­er. He is mar­ried and al­so loves yo­ga and surf­ing in his home­town of Encini­tas, CA.

Pho­tos from re­cent How To Be­come a Cre­ative Su­per­hero Sem­i­nar. Click here for more.
Two Creative Superheroes

Creative Superhero Group