Training

David Lecours leads engag­ing train­ing sem­i­nars for mar­ket­ing and cre­ative pro­fes­sion­als. These sem­i­nars are typ­i­cally deliv­ered pri­vately at your location. E-mail David to book a pri­vate sem­i­nar for your organization.

About twice a year, David offers pub­lic sem­i­nars. To find out about upcom­ing pub­lic sem­i­nars, sub­scribe to our Free Advice in the orange box at right.


Change The World Slide By Slide

Change The World Slide by Slide:
How To Develop, Design and Deliver Slide Pre­sen­ta­tions Like a Pro

You want to cre­ate great Powerpoint-style pre­sen­ta­tions, but you are not a graphic designer. You want to per­suade, inform and enter­tain your audi­ence with a pre­sen­ta­tion that changes the world. Or, maybe just your world. Attend, and you will gain the knowl­edge to develop, design and deliver pow­er­ful slide pre­sen­ta­tions. Note that this is NOT a pre­sen­ta­tion about Pow­er­point soft­ware. It is a pre­sen­ta­tion about time­less prin­ci­ples of effec­tive visual sto­ry­telling to help you soar.

You Will Learn
+ Why Mul­ti­me­dia Cre­ates a Deeper Con­nec­tion With Your Audi­ence
+ How to Avoid Death by Pow­er­Point
+ The Pre­sen­ta­tion Secrets of Steve Jobs
+ Where to Find Great Pho­tog­ra­phy and Illus­tra­tion
+ Graphic Design 101: Color, Fonts, Back­grounds, Bal­ance
+ How to Use a Con­fi­dence Mon­i­tor So You Don’t Have to Mem­o­rize Your Pre­sen­ta­tion
+ Motion: How and When To Use Builds, Tran­si­tions and Video
+ Deliv­ery Tools, Tech­niques and Stage­craft
+ How To Write Mem­o­rable Con­tent That Peo­ple Will Share
+ How To Make Sure Your Pre­sen­ta­tion Is The Right Length of Time

Agenda
Down­load a con­tent out­line of this sem­i­nar here

Instruc­tor: David Lecours

This Train­ing Sem­i­nar is also avail­able for pur­chase on DVD or online view­ing. Visit our Shop


 

BRAND YOU: How To Become a Thought Leader

How do you con­sis­tently attract and retain great clients? How do you posi­tion your­self as a Thought Leader in your indus­try? By build­ing Brand You. Most of us think of a brand as a prod­uct (Apple) or a ser­vice (Zap­pos), but savvy cre­ative pro­fes­sion­als think of them­selves as a brand. An authen­tic per­sonal brand is the epi­cen­ter from which all your mar­ket­ing activ­ity should rever­ber­ate. The ben­e­fit of estab­lish­ing your per­sonal brand is a steady flow of excit­ing and mean­ing­ful projects. If you want to attract great clients that value your bril­liance, plan on attend­ing. Busi­ness own­ers, employ­ees and free­lancers will all ben­e­fit from this seminar.

You Will Learn
1) How to Iden­tify Your Core Genius (your unique con­tri­bu­tion to the world)
2) Devel­op­ing Your Per­sonal Brand Posi­tion­ing (why clients will be drawn to you)
3) How to Build Per­sonal Brand Aware­ness and Pro­mote Your Per­sonal Brand

Agenda
Introductions/Networking, Today’s Goals
Brands: What and Why
Per­sonal Brands vs. Tra­di­tional Brands
Iden­tify Your Core Genius, enlight­en­ing exer­cise 1
The Alive­ness Meter
Break – 15 min.
Pro­mot­ing Brand You, help­ful exer­cises 4 & 5
Brand You Posi­tion­ing, reward­ing exer­cises 2 & 3
Mar­ket­ing Mix
The New Tools for Thought Lead­er­ship
Review (w/ Prizes)

Instruc­tor: David Lecours


 

How To Become a Creative Superhero seminar graphic by David Lecours

Cre­ative Super­hero: How To Gen­er­ate and Gain Approval For Your Great Ideas

We are enter­ing The Con­cep­tual Age where cre­ativ­ity is the new cur­rency. Cre­ative ideas are essen­tial. But cre­ative ideas don’t just mag­i­cally appear like super­heroes. Even if you con­sider your­self cre­ative, you can learn to boost your cre­ative out­put. Draw­ing upon lessons learned from arche­typal super­heroes, you will refine your own cre­ative process to gen­er­ate break­through ideas and “leap tall build­ings in a sin­gle bound.” You will put the­ory into action by design­ing a super­hero super­suit (no draw­ing skills necessary).

You Will Learn
+ Why right brain­ers will rule the future
+ To improve your cre­ative process
+ To increase your cre­ative out­put
+ Impor­tance of rit­ual
+ Cre­ative cat­a­lysts and over­com­ing cre­ative kryp­tonite (blocks)
+ Brain­storm­ing tech­niques
+ Tips on per­sua­sive presenting

Agenda
Intro­duc­tion, Today’s Goals
Why cre­ativ­ity mat­ters now more than ever
Cre­ativ­ity is a learned habit, fun exer­cise 1
Why have a cre­ative process
Inves­ti­gate – The Cre­ative Brief, reward­ing exer­cise 2
Cre­ate – How to come up with ideas, deal­ing w/ cre­ative blocks, cre­ative exer­cise 3
Break – 15 min.
Incu­bate – Power of the sub­con­scious, insight­ful exer­cise 4
Eval­u­ate & Refine – How to nar­row the choices, amaz­ing exer­cises 5 & 6
Deliver – How to present your ideas per­sua­sively, engag­ing exer­cise 7
Mea­sure – How to con­tin­u­ally improve your cre­ative process, help­ful exer­cise 8
Review (w/ Prizes)

Instruc­tor: David Lecours

 


Sem­i­nar Tes­ti­mo­ni­als

I am a Pro­fes­sor of Biol­ogy at a top uni­ver­sity, UCSD. I have been teach­ing under­grad­u­ate classes for 14 years and giv­ing pow­er­point sem­i­nars the world over for 12 years. I have been praised for the dynamic talks I give. One class with David Lecours totally changed my slide pre­sen­ta­tion. Not one slide stayed the same. And it has worked out for the best! David’s sem­i­nar is fan­tas­tic and will improve your abil­ity to con­nect and com­mu­ni­cate with your audi­ence. Whether you are a new­comer or a Pow­er­Point vet­eran like myself, David’s class is great! – Raffi Aroian, Pro­fes­sor of Biol­ogy, UCSD and Founder, Worm­free World

“Not more than two days after your awe­some train­ing to my staff, I had to sit through three awful slide pre­sen­ta­tions (and with very rep­utable orga­ni­za­tions). Thank you for not only ele­vat­ing the way that I present, but also, the way that I per­ceive crit­i­cal infor­ma­tion. –Rebecca Smith, San Diego Work­force Partnership

To say that I found your “Chang­ing the World Slide by Slide” train­ing sem­i­nar enlight­en­ing would be putting it mildly. Most of our pro­fes­sional lives are pep­pered with Pow­er­Point presentations. As a cura­tor of PechaKucha Night San Diego pre­sen­ta­tion series, I have wit­nessed more than my fair share. I know which ones have res­onated, but this con­cise and infor­ma­tive sem­i­nar helped me under­stand WHY some do, and some don’t. Down to the detail, it all made so much sense, and as a result not only do I view pre­sen­ta­tions dif­fer­ently, but I imme­di­ately changed some of my own ques­tion­able pre­sen­ta­tion prac­tices. Can’t thank you enough!”  –Leslee Schaf­fer, Exec­u­tive Direc­tor, San Diego Archi­tec­tural Foundation

You did such an amaz­ing job last Fri­day with your sem­i­nar. I left feel­ing so inspired and excited to use my new cre­ative knowl­edge. There was great infor­ma­tion packed into every minute of your pre­sen­ta­tion and my atten­tion never waivered–I couldn’t believe how fast the two hours flew by. Thank you for shar­ing your exper­tise!!” –Lisa Jar­ret, Fer­gu­son Pape Bald­win Architects

David knows his stuff. I got much use­ful infor­ma­tion from his “Brand You” sem­i­nar and he is a really good mar­ket­ing con­tact to make. He will help you think of your­self as a unique brand and that may help you develop some more suc­cess­ful mar­ket­ing strate­gies to get more clients. You are uniquely gifted to deliver your ser­vices in a way that you do and that’s what the sem­i­nar will address, how to inter­nal­ize that mes­sage and then get it out to prospects.” –Doug Kin­n­ear, Pro­fes­sional Speaker

I attended one of David’s brand­ing work­shops, and it was out­stand­ing! The coach­ing mate­ri­als helped me gain much needed clar­ity for my new busi­ness. David is a phe­nom­e­nal per­son to work with…kind, calm, orga­nized, a great com­mu­ni­ca­tor, and more! Thanks for help­ing me soar!!!” –Hay­ley Isaacs, Zenthuze

Your sem­i­nar was com­pelling and inspiring–exactly what we needed in these tough eco­nomic times. Thank you for your care­ful prepa­ra­tion. I came away from your pre­sen­ta­tion with a renewed excite­ment for brand­ing.” –Kamala Kures­man, U.S. Green Build­ing Council

The Cre­ative Super­hero sem­i­nar was very good. You have a great way of look­ing at the topic and you express thoughts very well. Over­all, it was inspir­ing. When I arrived back at the office, I was ready to tackle the sam­ple project I started on dur­ing the ses­sion. Last night I had an idea come to me as I was mak­ing my way into bed. Thanks to your advise, a note pad was on the night stand and I made a note of the idea right away. Thanks for speak­ing to our SMPS chap­ter!”  –Kelly Micha­jlenko, Harley Ellis Dev­ereaux Architects

I wanted to thank you because your pre­sen­ta­tion was so rel­e­vant to what I have been going through at work. I am man­ag­ing our firm’s web­site redesign process.  I had been strug­gling with all the deci­sion mak­ing that’s involved, and I just couldn’t seem to get any­thing done. After attend­ing your pre­sen­ta­tion I real­ized that the only way I could make any progress is if I was able to stop mul­ti­task­ing and really ded­i­cate a full day to the cre­ative process. I even put a bunch of print screens with ideas and task break downs up on one of our walls at the office! I wanted to let you know that you really made an impres­sion.” –Rachel Emme, Roes­ling Naka­mura Ter­ada Architects


About The Trainer
David Lecours has nearly 20 years of mar­ket­ing exper­tise. From his mar­ket­ing role at Reebok, to his cur­rent job as Cre­ative Direc­tor at Lecours­De­sign, he has worked on hun­dreds of great brands. Lead­ing sem­i­nars allows David to share his exper­tise. David learned from his Mom (an award-winning pub­lic school teacher for 25 years) that if learn­ing is fun, reten­tion increases dra­mat­i­cally. David taught graphic design for two years at UCLA Exten­sion. As a cat­a­lyst for pos­i­tive change, David is also a pro­fes­sionalspeakercoach and designer. He is mar­ried and also loves yoga and surf­ing in his home­town of Encini­tas, CA.

Pho­tos from recent How To Become a Cre­ative Super­hero Sem­i­nar. Click here for more.
Two Creative Superheroes

Creative Superhero Group