BRANDING / CASE STORY

KAA Design

/ SERVICES

Brand Identity
Logo Design
Print Collateral
Digital Marketing
Website UI
Culture: Experience Design

/ OBJECTIVE

Develop the visual brand identity for this Los Angeles-based residential architecture firm.

KAA Design is a design studio dedicated to advancing the California lifestyle through contemporary architecture since 1988.

/ IDEA

After several name and logo updates, we recommended returning to the firm’s roots: the red square, elegant serif + sans-serif typography, and highlighting their projects.

Primary Logo

Secondary Logos

Color Palette

Typography

Website User Interface

Eames Conference Room

Shelby Conference Room

Entry mural

Reception

Email Marketing

Print

Business Cards

* A / E / C = Architecture, Engineering, & Construction (but you already knew that)
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